Marketing & Advertising Manager- Boot Solutions Co. Ltd.

About Boot Solutions Boot Solutions Co. Ltd. is a growing ski retail, rental and outdoor leisure business operating in Japan. With established operations in Niseko and Hakuba and continued expansion into new markets and online sales, we are seeking an experienced Marketing & Advertising Manager to lead our brand, customer acquisition and communications strategy. About the Role You will be responsible for planning and delivering integrated marketing and advertising activity across our retail stores, rental operations and e-commerce channels. This is a hands-on management role requiring both strategic thinking and strong execution. You will work closely with the CEO, operations, purchasing and store teams to drive sales, strengthen the Boot Solutions brand and support future growth. Key Responsibilities Develop and implement the annual marketing and advertising strategy, calendar and budget. Plan and manage digital campaigns across search, social media, email and other relevant channels. Lead brand positioning, campaign concepts, content planning and promotional activity across all locations. Support e-commerce growth across company-owned and third-party online sales channels. Manage website content, search visibility, customer communications and campaign landing pages. Coordinate photography, video, graphic design, copywriting, print materials and in-store signage. Build partnerships with resorts, tourism operators, suppliers, accommodation providers and other relevant organisations. Develop and maintain effective relationships with internal and external stakeholders, ensuring clear communication, alignment and engagement across marketing initiatives. Track campaign performance, customer acquisition, conversion and return on marketing spend, and report results to management. Maintain consistent brand standards and ensure marketing activity is accurate, timely and commercially focused. Coordinate external agencies, contractors and suppliers where required. Scope of changes to duties: The role may include related marketing, advertising, stakeholder engagement and operational-support duties across the company’s retail, rental and e-commerce activities. About You Proven experience in marketing, advertising, brand management or a closely related role. Demonstrated ability to plan and deliver multi-channel campaigns from concept through to evaluation. Strong digital marketing knowledge, including social media, paid advertising, email marketing, web content and analytics. Commercial judgement and the ability to connect marketing activity with sales and business objectives. Excellent project management, organisational and communication skills. Strong written English and the ability to create clear, engaging content for different audiences. Confidence working independently in a fast-paced, seasonal and multicultural business. Experience in ski, outdoor, retail, tourism or e-commerce sectors is highly regarded. Japanese-language ability and experience marketing to both Japanese and international customers are advantageous. Existing right to work in Japan is preferred. What We Offer A key management position in a growing business with established operations and expansion opportunities. The opportunity to shape the marketing direction of a distinctive ski and outdoor retail brand. A varied role spanning retail, rental, tourism partnerships and e-commerce. Base salary: ¥5,000,000–¥6,000,000 per year, based on experience and the agreed working arrangement. In addition to the base salary, a discretionary annual bonus is normally paid, subject to individual and company performance. A collaborative, practical working environment in Hokkaido. Working conditions: The agreed employment terms will specify daily working hours, break times, days off, leave, expected overtime, any probationary period, and social and labour insurance coverage. Full details will be provided no later than the applicant’s first interview. How to Apply Please submit your CV and a brief cover letter outlining your relevant experience, examples of successful campaigns you have managed, and your availability to commence employment. Applications should be sent to info@bootsolutionsjapan.com by 30/11/2026.